Just three days following its debut, Jagged Edge’s JE Heartbreak II
is the #1 R&B album on iTunes, Google Play and Amazon.com
, announced So So Def
The veteran group embarked on an aggressive digital marketing and publicity campaign in the weeks leading up to release, which included exclusive features on Spotify, Shazam and “Pandora Premieres,” where the album garnered over 700,000 streams – the second highest premiere since the program’s inception.
Additionally, Jagged Edge took over VIBE Magazine’s Instagram account on Monday and gave 50,000 followers a peek inside their release day activities, which included interviews, in-stores and a performance at New York’s SOBs.
“This initial response to ‘JE Heartbreak II’ confirms my belief that people really do want true R&B,”says So So Def CEO Jermaine Dupri. “I look forward to continue showing the industry that this kind of music is wanted in today’s marketplace.”
JE Heartbreak II is a joint venture between So So Def and Hard Case Records and is distributed by BMG Primary Wave Artists Services. The album is available everywhere and can be purchased online here.
For more information, follow Jagged Edge on Twitter and Instagram at @Official_JE; on Facebook at Facebook.com/TheOfficialJE and online at JEHeartbreak.com.
Watch the album trailer here!
ABOUT JAGGED EDGE
With over 8 million records sold across 7 studio albums (5 of them gold or multi-platinum), Jagged Edge is one of the most successful R&B groups in music. For nearly two decades, J.E. has issued numerous Top 10 singles under So So Def, including “Let’s Get Married,” “He Can’t Love You,” “Promise,” “Where the Party At” and “Walked Outta Heaven.” The group has won three Billboard Awards, two Soul Train Awards, a Lifetime Achievement Award from the World Music & Dance Awards and has earned various Grammy, BET, and American Music Award nominations. Performing since 1996, Jagged Edge has remained together as a unit and is one of the longest-lasting platinum-selling music groups with original members Brian and Brandon Casey, Kyle Norman and Richard Wingo.