March 22, 2014
By Hasan James
I don’t think anyone saw this one coming, but word on the street is that top selling, Grammy Award winning rap artist, Lecrae, has left Central South and signed with Sony Red/New Day Records. Not only did he leave, but he took his entire crew with him; Trip Lee, KB, Andy Mineo, Derek Minor and Tedashii.
At Root press time, there was no specific reason why Lecrae and the Reach Records camp parted ways with Central South but a source close to the story said that Lecrae wants a more mainstream audience and feels that a machine like SONY can offer that. If you follow Lecrae’s career, you know that since bringing his imprint to Central South, he has sold more records than most mainstream gospel artist, which is no small feat for a rapper. Vickie Mack- Lataillade (Co-owner of Central South) and her team have positioned Lecrae and company to sell a lot of units but they have yet to scratch the surface as it pertains to radio airplay.
Speaking of radio airplay, Lecrae can be heard on Erica Campbell’s hit single “Help”, which is the title track of her debut album that will be released on March 25th.
According to Billboard, three of Reach Records artists are currently in the Top Ten. KB’s “100” EP is the #6 Gospel Album in the country with 16,378 units sold in just two weeks, while Lecrae’s “Church Clothes 2” is the seventh most purchased gospel album in the country with 63,339 units sold in 19 weeks. Andy Mineo has the #9 gospel album in the country with his “Never Land” EP with 40,407 units sold in seven weeks.
Do you think it was a smart move for Lecrae to part ways with Central South?