INSPIRED BY THEIR UPCOMING SINGLE YOU ARE GOD
BRANDON CAMPHOR & ONE WAY
PARTNERS WITH BRYDGE MEDIA COLLECTIVE
THE BE LIKE G.O.D. CAMPAIGN
THE SINGLE RELEASE & CAMPAIGN LAUNCH KICKS OFF ON AUGUST 7TH
LAUNCH PARTY AT NYC’S ELLA LOUNGE
New York, NY – August 2, 2012 – Brandon Camphor & One Way are prepping for the release of their debut Music World Gospel single “You Are God”. The song is a majestic declaration of God’s love and care for the world. You Are God is the impetus behind the adjoining service campaign kicking off on the same day – the “BE LIKE G.O.D.” campaignwith GOD being an acronym for Giving to Others Daily.
The BE LIKE G.O.D. campaign is a year-long call to service for all to reach those that God cares immensely about. The campaign is broken up into four phases: BE LIKE G.O.D. with your SERVICE, BE LIKE G.O.D. with your RESOURCES, BE LIKE G.O.D. with your GIVING, and BE LIKE G.O.D. with yourTIME. The unique aspect of this campaign is that it is calling everyone to participate. Fans and group members alike – it’s a nationwide call to service for Christians to be like Christ, giving daily to others with their service, resources, giving, and time to make a difference in the world we live.
- AUGUST – NOVEMBER ’12 – SERVICE: RANDOM ACTS OF GODLY KINDNESS – This phase of the campaign will focus on meeting people’s needs tangibly. People in need will be encouraged to email the BE LIKE G.O.D campaign with tangible needs that they have. The emails will be read and evaluated and one need per week will be chosen. That need will be placed anonymously on the One Way website every Monday and people are encouraged to email BE LIKE G.O.D. if they are able to meet that need no later than Thursday of that week. This phase will run for three months – at the end of this phase, 12 individual needs would have been met. Examples of needs range from groceries needed, house cleaning, gas cards, bills paid, text books for college students, job resources for the unemployed and more. Stories of the campaign benefactors from the campaign will be posted every Sunday to the website.
- NOVEMBER ‘12-FEBRUARY ’13 – RESOURCES: CLOTHES, FOOD, & SHELTER – This phase is one where people will be mobilized nationwide to give to those in need by donating coats in winter climates, volunteering at soup kitchens, giving food to the homeless, identifying shelters for those in need of lodging and more.
- MARCH-MAY ’13 – GIVING: MEETING AN INTERNATIONAL NEED WITH OUR FINANCES – This phase mobilizes all to give what they can financially to provide funding for an international cause. The cause identified by the BE LIKE G.O.D. campaign is the country of Ethiopia’s need to build water valves for their community. The campaign will raise funds over this three month period and then will make a donation to the building efforts with the funds raised.
- JUNE-AUGUST ’13 – TIME: MENTOR A CHILD- This phase is all about affecting the children of today. Many programs focus on youth engagement but the BE LIKE G.O.D. campaign will reach children ages 3-12. This is the critical age where many children born to unstable households are shaped without the care of an adult. This phase will be an intentional partnership with a nationwide mentoring organization – the goal is to have a nationwide effort for Christians to mentor young children. Though this phase is three months, we encourage all to continue on with this effort past the initial three month time span.
The overall vision behind the campaign is to engage Christians in ongoing efforts to serve “the least of these” as the bible commands in Matthew 25. TheBE LIKE G.O.D. campaign is a charge to all to be God’s hands in the world – to meet the needs of God’s people one act at a time. No effort is too small. In celebration of the YOU ARE GOD release and the kick-off of the BE LIKE G.O.D. campaign – a launch party will take place in NYC at Ella Lounge on Tuesday, August 7th. Admission is free, space is limited. For more information visit www.bc1way.com
ABOUT BRANDON CAMPHOR & ONE WAY
Dove Award nominee, Brandon Camphor & One Way is perhaps best known as the winning group of the 2011 Most Powerful Voices Competition co-sponsored by GMC and The American Heart Association. Brandon Camphor & One Way recorded and performed Myron Butler’s hit single, Bless The Lord(written by One Way member Fred Cleveland) on their 2010 independently released album, Regeneration. You Are God, co-written by Brandon Camphorand William McMillan, is the debut release from the group’s new label, Music World Gospel – it hits iTunes & Amazon – August 7th
ABOUT BRYDGE MEDIA COLLECTIVE
Brydge Media Collective (BMC) is a full service publicity and events company specializing in bridging the gap between faith based initiatives and mainstream culture. Headquartered in NYC, Brydge Media Collective provides expert services to its clients ranging from media relations, lifestyle pr, campaign creation, branding, booking, special events, corporate sponsor affiliation services, and more. BMC was founded in 2009 by Gabby Cudjoe Wilkes.